Why brands need a creator supply chain — not another marketplace tab

Most marketing leaders now treat creator spend as a line item — but the workflow still lives in inboxes. That gap is where rework, compliance risk, and slow payouts come from.

A supply-chain mindset means every campaign has a spec, every delivery has a review gate, and every release ties to an approval chain Finance can recognize.

KLAAP is built around that discipline: vetting signals you can defend, escrow you can reconcile, and local settlement creators can bank on.