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2026-03-10 · 5 min

Precision vetting at scale: what we score before a campaign goes live

Engagement quality, audience fit, and brand-safety heuristics — without turning your team into full-time analysts.

Vetting is not a single number. It is a bundle of signals: who the audience is, how they engage, and whether historical content aligns with your risk posture.

KLAAP surfaces those signals in a consistent format so Brand and Legal can say yes or no quickly — then move straight into a structured campaign.

The goal is fewer surprises at delivery and fewer emergency escalations when a post goes live.